Lost your mojo from the impact Covid’s had on your clients and your business?

Feel like you’re being pulled in so many different directions?

Not sure of what to offer? People seem so listless and don't want to buy anything!

Unsure what direction to take?

Want a clear path & focus for your own business?

You're in the right place.

I've helped hundreds of Personal Trainers create the businesses of their dreams.

  • Some are 100% On-line Coaches

  • Others make a fortune from just FIRE

  • Some have built an empire from only Group Fitness

  • Many have amazingly successful home setups or studios

  • Doing their own individual thing, blazing their own trail!

The key is every one of them will be the first to admit I gave them the foundations and platform to build whatever they wanted.

Would you like to do the same?

What if I told you that for less than a café coffee each day, my new course will guide you to create the business you really want, selling the products you want in the environment you want.

Who is this Program for?

Are you working your guts out through covid to keep afloat and now you're exhausted?

Have you been frustrated by the response to re-positioning yourself on-line?

Are you sick of scrambling for cash every week just to make ends meet?

Covid has made everyone re-assess their lives. This course will reset your compass, re-invigorate your mind and clear your path. So you know what to focus on and how to get there.

Image book: Fitness Business For You

A self-paced, step by step online guide. Start when ever you want. Get all the support you need. 


What's included:

  • Access to the Ultimate On-line Coach CMS

  • A step-by-step guide to create the business you want

  • Lots of videos, downloadable manuals, lessons, templates & e-files

  • Zero Cost Marketing strategies that work!

  • A Business funnel that makes selling clear and easy!

  • Exclusive upskilling courses with Instant Certification

  • Exclusive support group plus more!

Now includes access to the Ultimate On-line Coach CMS!

The Ultimate On-line Coach CMS goes way beyond software - this is a complete content management system on-line for you to deliver your service and store data for any number of clients you choose.

As part of this program gain access to the Ultimate On-line Coach CMS!

  • Structured and systemized - takes your clients through a complete research-proven process.

  • No website needed! Simply log-in, enter your client's details to get them on their way!

  • Delivers a proven transformation service in a personalised, automated system you can roll out to any time of our clients.

  • Your exclusive product, marketed and purchased through your portals so all funds go straight to your bank account!

  • Clients work online at their own pace. As you guide, interact and support with focus tasks and on-line materials .

  • All client resources provided on-line, no paper work!
Online Coach CMS

All the key functionalities of transformation are interactive applications on-line that are completed by your client. 

The data is stored in our own secure purpose-built CMS.

You simply log on and view your client's progress, make recommendations and support when needed.

  • Metabolic Classification

  • Nutrition IQ

  • The MP 10 Point System

  • Meal Compliance

  • Nutrition recording with meal pic upload

  • Goal setting & accountability plus more!

Ready to Create the Right Fitness Business for You?

How it works: Each month you receive

  • Access to the Ultimate Online Coach CMS

  • Access to my course - How to Create the Right Fitness Business for You

  • Exclusive Interviews with Industry Experts

  • On-line Master Classes with Dr Paul Cribb

  • All recorded to access anytime on-line

  • Exclusive access to a group of friendly, like-minded, genuine professionals.

  • Plus! Get my Research-proven Health Tips to use in your Social Media

  • Plus! Access to exclusive courses with Instant Certification. Up-skill quickly & market to your audience!
PT Business Program with Paul Cribb

Get the foundations of Fitness Business Design & Progression to plot your course and tailor your business!

We will cover in the first 12 months together:

  • How to Position, Present and Sell Products to stand out from the Crowd!

  • Build a business funnel that makes clients want to spend money with you!

  • Structure your sales year, so that you know what to offer and when

  • The correct way to increase your fees so clients don’t get angry!

  • Zero Cost Marketing strategies that double your client base & income!

  • How to market on Social Media in the Covid era

  • Find the on-line, face-to-face work balance that is right for you!

  • Turn your FIRE workouts into a Fitness Empire you can buy real-estate with!

  • Create THE LPS that is right for you

  • Build an amazing business from Group Fitness.

  • Build an amazing On-line Coaching Business

On-going access to exclusive resources with one easy subscription. Market your development to your audience!

Image PT Business Certification
Dr Paul Cribb PhD.
What makes a genuine expert?

Since the age of 18 this industry has been Paul’s passion, hobby and only career that drove him to complete 3 degrees and a self-designed PhD. All while building several successful businesses. Paul’s books, articles, presentations and courses have helped thousands of personal trainers become better coaches and business people. However, Paul’s greatest attribute is an innate ability to help others achieve their potential. One student sums this up best...

“This program will take you places beyond your dreams...it took me from being a PT that was absolutely broke training people for $15 an hour to owning my home in Melbourne, helping my kids purchase their homes, buying my dream car and several commercial properties including the one I run my studio in. I'm still in Paul's program today learning more every month."– Liz Kalabakas
Image: Dr Paul Cribb PhD.

Create the Right Fitness Business for You Q&A

  • When does the course start and finish?

    You start whenever you want. This is a self-paced online program. The minimum term is 12 months - a time line to develop the products, structure and income you want.

  • How long do I have access to the Course?

    You have access to all materials across your devices as long as you are enrolled. The downloadable manuals, printouts and certificates are yours to keep. Access to new exciting material every month. After the 12 month minimum term your subscription can be cancelled at any time.

    NB: This material is copyrighted and passing on or sharing this course material to another party is prohibited.

  • What if I am unhappy with the course can I get a refund?

    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us at (paulc@mp-body.com) in the first 30 days of purchase (but before 10% completion of the course) and we will give you a full refund.

  • How long will this course take me?

    Commit to the 12 month minimum term and you will transform your business. If you spend a least a few hours a week this should see you finish the basic components easily. Working on your business is so exciting and rewarding. Just like Liz and other great Professionals you can take this course and business as far as you want.

  • Who is this course for?

    This program is for Fitness Professionals and Coaches that want to learn from other successful people in our industry. Rapidly changing economies and the effects of pandemics are going to be a way of life. So you need to develop a business that thrives in this new landscape. A business that delivers real solutions and suits your own needs and strengths.

  • Do I require any special software for the course?

    No. The course will be hosted on my secure membership platform so you just need to set up a registration and password for the site and you can watch the videos and download workbooks from there.

  • How can I contact the Course Administrator if I have any questions?

    Please email paulc@mp-body.com with any questions you are not able to find on this page.

  • What currency are payments charged in?

    Our courses are purchased from all over the world but all payments are charged in Australian Dollars and include GST for Australia Residents.